Jumat, 01 Maret 2013

Why There Is No More Super Music Producers ?

By Daniela Costa


Starting in early 2000's, the music industry, most especially the communities of hiphop and also rnb, noticed the beginning of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What is considered a "super producer"? Okay, the better example of their difference with a "simple" producer should take on the demonstration of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these well-known super-models as well as everybody else and you can see them on each of the catwalks. Basically: safe values.

This became the same in the music business: there had been "big" producers, safe values, that directed entirely the projects and were requested by the most renowned singers or rappers. It was really less hazardous for records labels to work with a popular music producer than just a beginner. The widely known producer presented a countless of successful singles, in theory. In consideration that back then ordinarily big producers sold discs.

However, the music industry, after the start of the decade changed. First, most people don't actually buy disk nowadays.

As a result the record labels invest lot less money for a project. And usually, record companies are not looking to make investments between $ 100 000 to $ 300 000 for one single beat, as was the situation at the time of the golden era of music producers. The discs do not sell and world-wide-web grows. To defeat illegitimate downloading of their artists, record companies develop or connect with statutory download platforms and decide to enforce their presence on this internet scene, that has been getting out their control for such a long time.

But the popularity of the internet has also has permitted the emanation of plenty of unknown producers as good as, if not as good as, "Super Producers".

All these producers have focused on the progress of the Internet, which has helped those to sell their beats online. Which allows them to connect and work with singer on any nearby scale as well as an intercontinental one. A producer from California can advertise beats to songwriters in Japan. It is truly now more effective for them to gain a powerful authority and have a career. For the artists, this makes an important difference! They can buy beats online from home for their album, EP or even mixtape for reasonable prices; far away from those practiced by the "super producers".

Record companies pay a particular awareness of this brand new business. They buy beats online too. And these days we can see that some web producers are receiving signed by majors.

The great years of super producers just like the era of super models disappears slowly and gradually, giving option to this new market directed by producers who, often, have nothing to envy to the "super producers".




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