Jumat, 28 November 2014

Fashion Alchemy Is Now A Important Key Phrase For Fashion Gurus Globally

By Tom Brady


Trish Hinders is the owner and creative force behind a very important company. The firm in question, is the Fashion Alchemy brand of nature friendly clothing. Her inspirations come from many trips to India which also gave her a deep appreciation of mysticism and yoga. India has also given rise to the materials that Trish uses to create her stunning designs.

One of the most important sources of stimulation and supply for this contemporary designer's work is the traditional Indian silk sari. The sari (or saree or shari) is a female garment commonly worn throughout South Asia for many years and increasingly often in countries in Europe that have seen mass immigration from the Indian sub-continent. Saris are made from a single piece of material that can be between 5 and 9 yards long and 2 to 4 feet wide.

These vibrant fabrics are re-used by Trish in the Sitara series of ecologically aware tailoring and embellishments. These gorgeous drapes represent the indigenous cultures of Bangladesh, Sri Lanka and India. Aging saris that are discarded by women wanting to wear newer patterns (today ever more frequently comprising of man-made materials) are purchased by Sitara and reprocessed to craft dazzling new fashions.

The word "sari" derives from the ancient Sanskrit language, where it was known as a "sati", the term for a strip of material. Saris can be traced as far back as the Indus Valley civilization which dominated the western Indian sub-continent from 2,800 to 1,800 BC. These exquisite drapes exposed the midriff as the navel is believed to be the sacred source of creation and life.

Hinders also takes insights from the physical, spiritual and mental aspects of the practices of the yoga philosophy. Not only does she produce practical pieces for those performing the physical exercises of this discipline, but she also teaches the ideas of yoking together body and mind in attire and as a means of transforming the corporeal and spiritual aspects of the individual into something superior. Devotees of yoga believe that energy is channelled through the body to concentrated chakras.

A respect for energy is fundamental to Trish Hinders production concept. This is evident in her commitment to sustainability and in her belief that one's attire can bolster vitality, promote personal growth and boost consciousness. Ecological concerns are paramount in the choice of materials used by Sitara.

Eco friendly fashion aims to make the wearer reconsider the environmental impact that their choice of clothes can have. Designers following this green path point out that we only have one planet and we need to look after it. Couture should not cost the earth.

The brand is just one of the leading establishments to have embraced the ideals of "fair ware". Others include Ungalli, Ecoology Amorosa and Shamanic Nights. These labels are proud to sell socially conscious fashions produced by staff in decent work environments, earning a living wage and using sustainable substances. This fusion of fashion and green concerns has to be a future growth industry if we wish to conserve our natural resources.




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