Selasa, 21 Agustus 2018

Never Underestimate The Concert Promoter

By Patrick Perry


Music artists grow faster when they hold many successful live events. The live performances give them a forum to meet their audience and to charge them up. Yes, live music charges a crowd and makes it all more fun. The fans never forget such shows. However, the success of a live performance does not just revolve around the artist; it depends so much on how the event is organized. Yes, with the help of concert promoter, a live performance will likely go well.

What then are the key roles that make the promoter critical? As a start, it is the duty of such a professional is to make known the upcoming event. The promoter will design all the requisite material to be used and distribute the same so that information is spread. They may use printed media or the internet to do their promotions. They are in charge of drafting the marketing plans that will be used for the event they are promoting.

Their main responsibility is to ensure that the event is successful. The success of a concert is when it is well attended and the performance is well done. To perform well, the artist needs to have ample time to prepare. This will happen when they focus on their performance and not on the logistics of that function or concert.

They will need to take charge of the venue bookings, arrangement or set up. This may mean making several visits and discussions with the owners of the venue. They in effect would promote both the venue and the performance. They need to understand what goes into this planning so that they stay on top of all arrangements.

It follows that the promoter should be well equipped with knowledge and skills to perform the job. Of course, they need formal education to be able to communicate. They also need negotiation skills to be able to negotiate with all the players involved in the event. Their focus is on ensuring they reach the right audience with the messages and that tickets to the event are sold out.

They also must know how to deal with people. Consultation back and forth is necessary, with the venue owners, the artist and all the stakeholders involved. This has to run smoothly for the overall goal of a successful top performance. The professional gets the views of all those involved and uses the same to make logical decisions.

The date and venue for the live performance should be agreed upon by both the performer and promoter. Once they are in agreement, then the promoter proceeds with the logistics arrangements. He plans the marketing, organizes the venue, negotiates the rates and fees and sets the price for tickets for those who will attend the function.

They arrange logistics for the artist. They take care of the well being of the artist for the success of the event. They have a reputation to build and they would not want to be associated with a failed performance. So, they would draft contracts with all the terms and handle the needs of the artist including their stay and sound checks. They determine how long the performance would last.




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