At networking events and trade shows your clients will be handed potentially 100's of business cards. How do you make sure yours stands out from the pile and, more importantly, results in a sale?
1) Include a Photo
Including your photo in the business card design will help make you more memorable. Potential clients are more likely to get in touch if they can remember who it was they met earlier. It also makes you more approachable. Just make sure it's a head-and-shoulders shot, with you smiling and looking professional.
2) The Shape of Your Card
Changing the shape of your business cards is another simple way to make them stand out. You can use your card so the design is either landscape or portrait. If your business cards are just a little bit different, you increase your chances of getting an enquiry.
3) Include a QR Code
QR Codes are becoming increasingly popular and by including them in the design or your business card you can direct people quickly and easily to a desired web page or download. QR Codes can be scanned by devices such as smart phones which many people have, it helps to show that your company is forward thinking.
4) Die Cutting
The die cutting process enables business cards to be cut into a specific shape, maybe to echo your logo or a product. Whilst the usable space on the card may be limited, your business card will be totally unique.
5) Business Cards Don't Have to be Card
Rather than sticking to traditional paper or card, create a one-off and memorable business card by changing the material. Using plastic for business cards can make them stand out and also mean that they will be hard wearing. Make sure they fit with your products and company ethics.
6) Colour vs. Greyscale
Use your business cards as a method of extending your business brand. Bright colours will help cards pack a punch. Subtle colours also work well and greyscale can give a very professional look.
7) Call to Action
Don't forget the all important call to action. List your preferred methods of contact clearly in order to encourage people to take action. Offer multiple channels such as a telephone number, email, website URL, and social media addresses.
Your business card can often be the first real impression people have of you and your business so it important to spend time getting the design right. Business cards are still a hugely important marketing tool, make sure you're making the most of them.
1) Include a Photo
Including your photo in the business card design will help make you more memorable. Potential clients are more likely to get in touch if they can remember who it was they met earlier. It also makes you more approachable. Just make sure it's a head-and-shoulders shot, with you smiling and looking professional.
2) The Shape of Your Card
Changing the shape of your business cards is another simple way to make them stand out. You can use your card so the design is either landscape or portrait. If your business cards are just a little bit different, you increase your chances of getting an enquiry.
3) Include a QR Code
QR Codes are becoming increasingly popular and by including them in the design or your business card you can direct people quickly and easily to a desired web page or download. QR Codes can be scanned by devices such as smart phones which many people have, it helps to show that your company is forward thinking.
4) Die Cutting
The die cutting process enables business cards to be cut into a specific shape, maybe to echo your logo or a product. Whilst the usable space on the card may be limited, your business card will be totally unique.
5) Business Cards Don't Have to be Card
Rather than sticking to traditional paper or card, create a one-off and memorable business card by changing the material. Using plastic for business cards can make them stand out and also mean that they will be hard wearing. Make sure they fit with your products and company ethics.
6) Colour vs. Greyscale
Use your business cards as a method of extending your business brand. Bright colours will help cards pack a punch. Subtle colours also work well and greyscale can give a very professional look.
7) Call to Action
Don't forget the all important call to action. List your preferred methods of contact clearly in order to encourage people to take action. Offer multiple channels such as a telephone number, email, website URL, and social media addresses.
Your business card can often be the first real impression people have of you and your business so it important to spend time getting the design right. Business cards are still a hugely important marketing tool, make sure you're making the most of them.
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