Kamis, 17 April 2014

American Hip Hop Producers And Their New Role In Producing Music

By Jeff R. Bonneville


The rap game, so to speak is a constantly evolving industry. Today things might be calm in the sense that the production quality and what the artists are putting in the market is almost synonymous. But then comes a time when the tides change and the controversies are born. Producers are at the center of this industry in every aspect one may look at it. This is the prime reason why we analyze the rappers and Hip Hop Producers and their new role in producing music.

Producers are the key initiators of change or revolution in industry. The production sense and style with time changes. This is why the current makers are up and running in terms of beats production and general music production. Beats form an essential role in hip hop. They say that a good beat does not need too much lyrical prowess, the words will just flow. Most emcees dwell much on the beats as they have natural effect on the outcome of the song. Creators have now shifted from simple conformity to drivers of change.



The music creators act as a channel between the market and the studio. The market in this case is the Hip Hop fan who listens to this genre of beats. They are well informed about the industry in terms of what it wants and the quality it loves. This in turn is passed on to the studio. This is the main reason as to why rappers make platinum sales in their productions.

They understand the weather of the industry so to say. Their role in this sense doubles up as a supplier to the industry and as a tool to ensure an equilibrium condition in hip hop. This is through producing what the fans want and what the rapper feels like doing and at the same time ensuring both parties are satisfied.

The producer and rap artist act as a corrective tool in this rap sector. There is a recent breakdown in Hip Hop and the rap game. Rappers do not stay low key and their job is to stir controversy in the Hip Hop world. The Hip Hop producers come to play in the sense that they bring the attention to the lyrical form by creating really nice beats that the rapper can flow over. The beats ought to be good in the sense that they can get the rapper writing and the listener bobbing his head.

Music makers are the engines of variety in music industry. Popular producers names like, Timbaland, Dr. Dre, Swizz Beats, just to name a few have over the years taken the center role in initiating different hit songs and beats in the industry.

There are many new up and coming producers in the industry that are making waves online through creation and innovation. Lately, Ct Aletniq, hailing from Phoenix, AZ has been attributed for developing a new sound for the genre that has made him a sensational Hip Hop producer. His productions have a futuristic sound to them and many new rappers have been featured on them..

Creators ought to know the music industry in all its sense. This is vital and shapes the quality of production in its general sense. Hip Hop producers need to know about the latest technology used to produce music and they must also know about the classic ways to make a record sound good. The ability to keep up with modern trends while incorporating tried and true techniques, separates the good producers from the great one.




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