Jumat, 06 September 2013

The Beauty And Creativity Of Hang Tags

By Helene Norris


In all types of businesses it needs its own set of materials for advertising and marketing most especially if you own one. Clothing industries, whether designer fashion or retail apparels, are not excluded form this norm of branding. To attract shoppers, one of the most creative and effective thing you can use are hang tags.

It is very hard to market clothes with all the competition around who do their own ways to attract as many customers as they can. This might be very hard to stand out in a crowd of brand names so using the right materials will have an advantage over others. If you have creative tickets will tell many things about your product.

Other than that, they give information about the brand and the clothes, like the name or label, manufacturer details, product maintenance and guidelines, image and size. These are pieces of cloth, paper, or any piece of lightweight material that are attached to the products and you can never miss them when shopping for clothing. The challenge, however, among artists is creating the ideal design.

This is a way to create instant and a good impression among the shoppers so that they may take time to try it out, which has the possibility of a sale. Many entrepreneur understands its importance whee it is now a necessity that serves as the introduction of the shopper to the brand. An elaborate label can even persuade those who are passing to buy the merchandise.

Still, an aesthetically upbeat tag can further the reputation of the merchandise and the brand name while a badly manufactured one will stick out like a sore thumb. The growing awareness among manufacturers has greatly increased the demand for better and effective swing label. These have led to many innovative and cutting edge production methods.

There are many different methods used in making them like spot printing, four color printing, and the cheapest is screen printing. Some of the modern methods is micro injection, heat sealing, epoxy, laser engraved and classic emboss. However, it will not be very effective if the raw material that is used do not blend with the look of the product.

The raw materials used becomes vital since it can speak volumes about the merchandise and its impact on the potential buyer. This is why as a marketer or designer, a very well researched and careful selection of raw materials becomes essential. The producer must keep in mind that the label must be as exclusive as the product itself.

There are many alternatives that are available that can be used like PU, PVC, fabrics, paper, polyresin, plastic, NBR and EVA. Other materials used are coconut, bamboo, alloy, aluminum, TPU, felt and acrylic. To make it a success, they should know the benefits of these materials such as looking reliable and can be assured in the market.

You will now have and idea on how to plan your own hang tags with these amazing ideas. Just remember to try different styles and unique shapes that are helpful in grabbing the attention of the shopper. This is important since being innovative in advertising and marketing can make your brand famous.




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