Food packaging illustration is an important part of designing any food product or brand. Being concise, truthful and inventive is always an important. You can always hire a graphic designer or copywriter to do this for you but in the case that you would prefer to save a little cash or even enjoy doing it yourself, there are certain important tips to take into account in this regard.
A logo is the most important part of any brand. It is the instant signifier of your brand and should always be the first thing the customer sees so as to identify what they are investing in. It therefore carries behind it a lot of meaning and educates customers as to the identity and belief behind what your brand is all about.
The first step to take is that of choosing and setting a budget. Every business only has a certain amount of cash that they can spend on funding certain projects and logo design is no different. Factors to take into account in this regard are the medium to be used, the experience of the designer, the size of the company or brand in question and the specific project requirements.
Secondly, avoid cliche, when designing a brand logo. There are number of recurring themes and ideas towards logo design that have gotten long in the tooth and continue to crop up again and again as lazy designers fall back on old and overdone methods of design. Always keep it fresh and differentiate yourself from the crowd.
The third important tip is that of authenticity. Packaging that is run-of-the-mill or generic will never attract the eye. Packages should be catching to the eye and instantly interesting and enticing to the viewer of the item in question.
Shelf impact is another idea to take into consideration. What will the packages look like when they are placed side-by-side in large numbers? How will they fit together or stack-up? Streamlined or inventive ideas in this regard will pull customers to your section of the store and will ensure success as more and more of your items fly off the shelves.
Finally, always consider proportion and symmetry within your logo design. The logo needs to be able to fit on your product and should not seem out of place or oversized. Not too big, nor too small, but just right. Measurements are of course important in this regard and should always be adhered to and fore planned.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
A logo is the most important part of any brand. It is the instant signifier of your brand and should always be the first thing the customer sees so as to identify what they are investing in. It therefore carries behind it a lot of meaning and educates customers as to the identity and belief behind what your brand is all about.
The first step to take is that of choosing and setting a budget. Every business only has a certain amount of cash that they can spend on funding certain projects and logo design is no different. Factors to take into account in this regard are the medium to be used, the experience of the designer, the size of the company or brand in question and the specific project requirements.
Secondly, avoid cliche, when designing a brand logo. There are number of recurring themes and ideas towards logo design that have gotten long in the tooth and continue to crop up again and again as lazy designers fall back on old and overdone methods of design. Always keep it fresh and differentiate yourself from the crowd.
The third important tip is that of authenticity. Packaging that is run-of-the-mill or generic will never attract the eye. Packages should be catching to the eye and instantly interesting and enticing to the viewer of the item in question.
Shelf impact is another idea to take into consideration. What will the packages look like when they are placed side-by-side in large numbers? How will they fit together or stack-up? Streamlined or inventive ideas in this regard will pull customers to your section of the store and will ensure success as more and more of your items fly off the shelves.
Finally, always consider proportion and symmetry within your logo design. The logo needs to be able to fit on your product and should not seem out of place or oversized. Not too big, nor too small, but just right. Measurements are of course important in this regard and should always be adhered to and fore planned.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
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