Jumat, 04 Juli 2014

The Deep Meanings Behind Corporate Art Collections

By Rosella Campbell


If one would go into an office of a big company, one can actually notice that there are a lot of random paintings or sculptures that can be found here. Now even though a lot of people appreciate these art pieces, they would also ask themselves why corporations can actually take spending a lot of money on decorations a alone. What many people are not aware of is that there is a deeper meaning to using corporate art collections.

Now probably the most obvious reason would be because they would want to decorate their office with something that looks nice. One of the best ways to impress clients or potential partners would be to of course show them that the office is really nice. This actually plays a role when trying to attract partners and clients.

Of course not only is it there to give the office a nice decoration but it is actually also there to show that the company is professional and classy. Whether anyone would like it or not, having a painting actually shows that the company is quite classy and professional. What the company wants to do is to give that kind of air to the people who are going into the office.

Another reason as to why many executives would put paintings or sculptures in their offices is that it is also a good conversation starter. Whenever one would have a client or a potential associate over, one of the ways to try to connect with them would be to talk about art. This is a very common topic for small talk and can ease a lot of tension.

Now this would definitely work out for those businessmen who have a genuine interest in art. When he would begin the conversation, he may actually talk about his art pieces with a lot of enthusiasm simply because he already loves art in general. Of course if someone has a deep understanding of art, many people would see him as a very profound person.

Now another reason why businessmen would collect artworks is that they would want some good public relations. If one does not know how this affects the public relations of the company, well if a company would buy paintings from for example, local artists, he is actually showing the public that he supports local artists. This will actually make the image of his company even better.

Of course this is also to calm the nerves of people who would go inside the office. Now there will be instances wherein tension would buildup in meetings. Looking at the paintings would actually be able to calm the nerves of the viewers.

So basically, these are some of the benefits that one would get if he would put some art collections in his office. As one can see, some of the reasons that were listed here are not really very obvious. This is because there is definitely a deeper meaning to this act that many big time executives would do.




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