Senin, 01 September 2014

Colorful, Innovative And Practical Naartjie Kids Clothes

By Harriet Porter


The word naartjie is used by South Africans to refer to a type of citrus fruit with a bright color and sweet taste. Naartjie kids clothes brand was named after this fruit and like the namesake, it is quite unique. The company started off very small in 1989 and it soon began attracting attention. Today it has grown into an international company with stores in the United States and the Middle East as well as all over South Africa. It also has an online presence and its e-commerce sites are expanding.

The brand is innovative with a unique fresh flavor and bright colors, just like its namesake. The playful clothing is designed to be kid-friendly. The garments are not only trendy and fun but practical and durable too.

The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.

Global trends are taken into account in the production of new collections. These are created on a yearly basis. Despite the fact that new designs and prints may be used, care is taken to keep the consistency of the brand.

Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.

This brand regards quality as very important and this is revealed in every part of the process, from design through to when the garment is ready for sale. Due to the process involved in creating the garments, they do need to be washed separately before wear. In order to keep the unique coloration, there are special guidelines for care that need to be followed.

Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.

This company started in 1989 and after opening its first shop at the Victoria and Albert Waterfront in Cape Town in 1992 it did not look back. The brand attracted an international following and today it has many loyal customers throughout the world. The e-commerce sites are currently looking to expand into more territories. The regular production of new collections and many fun promotions make a good reason to visit a store or go online.




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