There are many reasons as to why a business may want to create a commercial. This could either involve clearing their reputation, increasing their sales or even introducing a new product in the market. The corporate narrator chosen plays a role in the impact created by the advertisement. The following are guidelines for choosing a good professional.
You need to determine the right emotions you want for your brand. This will mostly depend on what you are selling and who you are selling to. For instance, items sold to young children will have different emotions from the ones targeting serious business people. Different voice over professionals specialize in different areas, and you need to know the ones that will represent the right emotions for your brand.
Your products will determine whether you are going to have a female or a male artist. For instance, if you want to sooth your target group, you can use a female as they are known to have soothing voices. Authoritative advertisements can, on the other hand, be done by a man. Specifying the gender makes the search easier as it narrows down the options you have.
The language and accent should be considered as well. The business may be based on a specific location or may be targeting people from a specific place. You need to have a language that is well understood by your target group. If one includes an accent, the people he is targeting will easily relate to it, and it will be easier to convince them.
You have already prepared a video, and all you want is a voice to match it. Even if the video is not ready, you already have an idea of how it is going to look like. The two main categories of commercial videos include presentation and story-telling. Some people are specialized in either of them, and it is important to enlighten the interested persons about the video for the advert.
It is very important that the interested parties give you samples of their previous work. Their promises and word of mouth can not just convince you. You need to see what they have delivered for their previous clients and how they impacted the growth of that business. Go through the samples to know the people with the potential to make your brand great. Remember you want a long-lasting impact.
After the sampling, you will be in a position to shortlist a few individuals you feel are the best. You cannot make the final decision on your own. Involve your marketing team, your employees and even some members of the target group. Let the candidates do a sample for your work and have all these groups listen to them and make their remarks first.
The final thing will be to perfect things with the chosen artist. You must ensure he practices over and over again till you are satisfied with the final voice over. Point out areas that need to be improved on and focus on the opinions given by the group that listened to the samples. What you record should be good enough to make a long-term impression.
You need to determine the right emotions you want for your brand. This will mostly depend on what you are selling and who you are selling to. For instance, items sold to young children will have different emotions from the ones targeting serious business people. Different voice over professionals specialize in different areas, and you need to know the ones that will represent the right emotions for your brand.
Your products will determine whether you are going to have a female or a male artist. For instance, if you want to sooth your target group, you can use a female as they are known to have soothing voices. Authoritative advertisements can, on the other hand, be done by a man. Specifying the gender makes the search easier as it narrows down the options you have.
The language and accent should be considered as well. The business may be based on a specific location or may be targeting people from a specific place. You need to have a language that is well understood by your target group. If one includes an accent, the people he is targeting will easily relate to it, and it will be easier to convince them.
You have already prepared a video, and all you want is a voice to match it. Even if the video is not ready, you already have an idea of how it is going to look like. The two main categories of commercial videos include presentation and story-telling. Some people are specialized in either of them, and it is important to enlighten the interested persons about the video for the advert.
It is very important that the interested parties give you samples of their previous work. Their promises and word of mouth can not just convince you. You need to see what they have delivered for their previous clients and how they impacted the growth of that business. Go through the samples to know the people with the potential to make your brand great. Remember you want a long-lasting impact.
After the sampling, you will be in a position to shortlist a few individuals you feel are the best. You cannot make the final decision on your own. Involve your marketing team, your employees and even some members of the target group. Let the candidates do a sample for your work and have all these groups listen to them and make their remarks first.
The final thing will be to perfect things with the chosen artist. You must ensure he practices over and over again till you are satisfied with the final voice over. Point out areas that need to be improved on and focus on the opinions given by the group that listened to the samples. What you record should be good enough to make a long-term impression.
About the Author:
Find the best corporate narrator for your creative and commercial projects by touring our web pages today. To access our narration demo and know more about our available accents, use the links at http://www.voicebysamueljr.com/category/my-services right now.
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