Jumat, 24 Agustus 2018

How To Benefit From California Apparel Photography

By Shirley Campbell


If you want to gain a competitive edge in the online e-commerce platform, sometimes you have to post high-quality pictures of your products. People like beautiful things. Therefore, as a business person, you should take advantage of that fact and show your audience the perfect images of your products. E-commerce may mean you are spending more to market your products. If that is the case, then you should not risk too much by posting armature images online. Most consumers have extra keen eyes that can differentiate between a low-quality garments from a high-quality dress. Here are tips on how to achieve the perfect California apparel photography.

Make sure you prepare your clothes well for the picture taking. There are so many ways in which you can make your clothes look better when the image is taken. You can iron them properly before the photo shoot. Likewise, you can steam the products to make them look more vibrant and straight. Make sure you also remove the stickers, and tags, and other identifying materials that may be attached to the product.

If possible, create your studio. Creating your photo studio is not as complicated as it may sound. With just a few items, you can build a proper studio from just about any room. All you need is enough space to set up a camera on a tripod, a seamless white paper, natural light and duct tape. You can choose to spend more and acquire a few more pieces of vital equipment.

Choose an excellent backdrop for better results. You should know better not to choose anything other than a white or light grey backdrop. These two type of contexts will help prevent any distractions and ensure that you capture product colors just like you should. You should go for seamless rolls of white papers because they are cheap, perfectly suited, and readily available.

If you have a high-resolution camera, the images will look better. A quality camera will produce better pictures of your products, and that will give you a competitive edge. You also need to set it up on an efficient tripod stand that can be adjusted to the required height.

Your room also needs proper lighting. You can count on natural window lighting during the day. It will help you save much energy and spend less as a result. You need a very high-quality light to create the best images that will attract your customers. You can also rent a lighting kit if there is a need to do so.

Consider where to position the product for a brighter, more vibrant photo shoot. When you are using sunlight that is coming in through the window, it is better to place the clothes next to the window. That is where it will get even, direct light. To manually expose your image correctly, you should know how to use your camera's light meter.

You can shoot a cloth on a model or mannequin. Rather than capture your product on a hanger, you should put them on a mannequin or use a model. Taking pictures of a garment on a model or a mannequin is one of the best ways to demonstrate the shape and fit of a cloth.




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