Senin, 11 Februari 2013

Super Music Producer : The End Of A Lucrative Era !

By Kelly Jill


In the early 2000's, the music industry, most notably the communities of hiphop and also rnb, saw the appearance of what we now call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What is considered a "super producer"? Okay, the perfect interpretation of their difference with a "simple" producer could take on the demonstration of what we call a "supermodel" in fashion, comparable to Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these prominent models as well as everybody else and you can see all of them on all of the catwalks. To be brief: safe values.

This has been the same in the music industry: there had been "big" producers, safe values, that directed completely the projects and were requested by the most renowned singers and also rappers. That was always more safe for record labels to get a popular music producer compared to a beginner. The famous producer composed a many of triumphant singles, in theory. For the reason right at that time in most cases big music producers sold cd.

However, the music business, after the beginning of the decade changed. To begin with, most people don't really shop for disk nowadays.

Consequently the record companies offer less and less money for a project. And incontestably, record labels are not looking to participate between $ 100 000 to $ 300 000 for just one single beat, as was the condition when the golden years of music producers. The disks tend to not sell and worldwide web starts to develop. To deal with not legal downloading of their artists, record companies create or join with statutory download technologies and try to push their presence in this cyberspace scene, that has been running from their control for a long time.

But the improvement of the web has allowed the growth of a lot of not known producers as good as, if not better than, "Super Producers".

All of these producers have focused on the improvement of the Web, which has helped these to sell their beats online. Helping them to connect and also work with performers on a local scale as well as a world wide one. A producer from New York will now be able to try to sell beats to a person in Japan. It is now more efficient for them to get a powerful authority with a career. For the artists, this makes a gigantic difference! They can buy beats online from home for their album, EP or even mixtape for reasonable prices; faraway from those practiced by the "super producers".

Record companies pay a particular awareness of this brand new market. They buy beats online too. And nowadays we can see that a few of these web producers are getting hired by majors.

The golden era of super producers like the years of super mannequin goes away progressively, allowing way to this new business driven by producers who, quite often, have practically nothing to envy to the "super producers".




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